Business Development Strategy

Building and sustaining competitive advantage

Day 1 – Business analysis
Day 2 and 3 - Strategic leadership

Participating in this workshop will provide you with tools and techniques that allow you to survive and thrive in a complex world whilst creating the shortest distance between intention and action. This will prepare you to think analytically and strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon.

The next step is knowing how to create the competitive strategy and how some companies perform better than the others? In this scenario we cannot avoid thinking and discussing about core competencies and competitive advantages. Business value and competitive advantage arise more often from consumer perceptions of what is “cool” than from physical assets or economies of scale.

This workshop is tailored specifically for the age of creativity and innovation – you will gear up for the challenges of strategy formulation and implementation in a 21st century business. Strategic management requires strong analytical skills. You need a wide, interconnected view of your company and the business environment in which it operates. You need to know how to ask the right questions about this environment as well as global trends and your stakeholders. In this way you’ll gain a clear understanding of the internal and external factors that will determine your company’s success.

It will also give a clearer insight into the big picture reality of your business and also be able to effectively analise your particular business challenges. Further you will be able to work on your own challenges – helping you to define your scope, apply lessons from the training to your own situation, and start to design responses.

This session will sharpen your leadership skills to meet at the challenges of strategy execution, enhance value,  manage your team and organisation to realise their goals.

This strategy management training will specifically address your individual leadership journey – giving you the skills to engage your company and lead change in your organization. You should leave with concrete plans and actions to implement, back at the office and in your personal life

Above all: it will help keep you and your company ahead and unique whilst following real life challenges.

Key Takeaways

  • Analyse and create a winning strategy
  • A deep understanding of business strategy and real-life strategy
  • Explain why "doing" strategy is considered "the high point of managerial activity" (Mintzberg);
  • Learning to formulate the winning strategy by using different matrices and critical analysis
  • Learning and applying strategy through real life organisational case studies and learning to apply it to real life situations.

Who should attend?

Knowing the right strategy will give you a winning edge. Whether it may be your career or personal life, making the right choices is vital. Hence the correct strategy is one key to success.

Hence this program is aimed at any and all professionals who want to have the winning edge to compete.

  • Senior Executives and other business executives undergoing transformation where innovation is a core value.
  • Start -up entrepreneurs with a desire for innovation.
  • Professionals with great interest in innovation who seek to create an impact on innovation processes in their organisations that will lead them to success.